Theodorus File Box Blwch Ffeiliau by Kazuaki Kawahara

Theodorus File Box Blwch Ffeiliau by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Cyflenwadau Celf Competition Category.

HaearnCyflenwadau Celf· 2021

Theodorus File Box Blwch Ffeiliau

by Kazuaki Kawahara

Client: Theodorus

Gwobr Haearn A' Design Award Winner in Cyflenwadau Celf Category

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Colors

The Design

About Theodorus File Box Blwch Ffeiliau

Mae Blwch Ffeiliau Theodorus yn flwch ffeiliau wedi'i gynllunio ar gyfer storio dogfennau a chylchgronau. Mae siâp pob blwch yn ffurfio hanner cylch pan osodir tri blwch ochr yn ochr, ac argraffwyd delweddau ar y tu mewn hefyd. Rhennir pedwar dyluniad yn ddwy gyfres. Mae'r gyfres ofod yn arddangos y lleuad a'r ddaear, tra bod y gyfres ffrwythau yn arddangos melon dŵr ac oren. Mae'r thema ofod yn adlewyrchu gwaith y cleient ym maes y diwydiant awyrofod. Gwneir pob blwch o gardbord rhychiog gyda phapur printiedig wedi'i osod ar y ddwy ochr. Mae'r delweddau printiedig yn seiliedig ar ffotograffau go iawn.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Theodorus File Box Blwch Ffeiliau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Theodorus File Box Blwch Ffeiliau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Theodorus File Box Blwch Ffeiliau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.