Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Mewnol Competition Category.

ArianMewnol· 2021

Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Gwobr Arian A' Design Award Winner in Mewnol Category

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The Design

About Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos

Mae Pafiliwn Times yn ofod arddangos a grëwyd ar gyfer menter eiddo Tsieineaidd. Mae'r pafiliwn yn symud i ffwrdd oddi wrth gynlluniau mewnol sefydlog. Gellir plygu ac ailleoli wal symudol, sydd wedi'i ffurfio o sgriniau arddangos LED mawr, ar hyd trac. Mae cysylltiad y trac, y peiriannau a'r rhaglen yn symud y wal yn ôl ac ymlaen i newid y gofod. Mae'r sgriniau'n cyflwyno hanes datblygiad y cwmni a gellir eu diweddaru mewn amser real, sy'n lleihau'r gwastraff deunydd o arddangosfeydd printiedig. Mae'r cynllun yn dilyn symudiad dynol i ffurfio llwybr panoramig di-dor.

The Recognition

About the Gwobr Arian A' Design Award

Mae Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Times Pavilion Prif Swyddogaeth: Pafiliwn Arddangos yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu