Arian Print · 2021

S6 Foundry System Brand Ac Ymgyrch

by Paul Robb and Moira Bartoloni

Gwobr Arian A' Design Award 2021 in Print
CLIENT: S6 Foundry
Estimated Number of Design Views: 39,295
Verification code AA99F7AC65 · Verify this award

View at A' Design Award Press Release

Colors

About S6 Foundry System Brand Ac Ymgyrch

Cynlluniwyd brandio Ffowndri S6 a’i lyfr teip sbesimen dilynol i greu llawenydd o deipograffeg newydd, gan leoli iaith weledol y brand. Mae palet llachar a siriol o liw cynnes ac iaith ffurf nodedig a rhyfeddol yn dal yr ysbryd, yn cyd-fynd ag arwyddion traddodiadol ffair hwyl y 1900au ganrif. Datblygwyd y dyluniadau fel caleidosgop o ffurfiau ac elfennau i greu’r cysondeb gweledol cywir yn ethos y brandiau a chyfeiriad newydd o ffontiau pwrpasol masnachol.

About the Gwobr Arian A' Design Award

Mae S6 Foundry System Brand Ac Ymgyrch yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i S6 Foundry System Brand Ac Ymgyrch fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae S6 Foundry System Brand Ac Ymgyrch yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Press Kit

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Image Credits: Paul Robb