Spiderweb Gweledol Allweddol by Mateus Morgan de Aguiar

Spiderweb Gweledol Allweddol by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Graffeg Cyfrifiadurol Competition Category.

AurGraffeg Cyfrifiadurol· 2021

Spiderweb Gweledol Allweddol

by Mateus Morgan de Aguiar

Client: Morgan Studio

Gwobr Aur A' Design Award Winner in Graffeg Cyfrifiadurol Category

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Colors

The Design

About Spiderweb Gweledol Allweddol

Y prif syniad oedd creu rhywbeth sy'n dod â'r holl sylw i'r cynnyrch, gan ddefnyddio llai o elfennau â phosibl a chreu rhywfaint o gysylltiad â'r cyhoedd targed ar yr un pryd. Mae'r elfen we hefyd yn cyfeirio at afael yr esgid a'i natur wyllt, gan ddod â phersonoliaeth i'r cynnyrch. Mae'r naws hefyd yn trosglwyddo technoleg, yn bresennol ar hanfod yr esgid a phinsiad o iaith gyfriniol sy'n dod gyda'r elfen gwe pry cop sydd hefyd yn cynrychioli gafael esgidiau.

The Recognition

About the Gwobr Aur A' Design Award

Mae Spiderweb Gweledol Allweddol yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Spiderweb Gweledol Allweddol fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Spiderweb Gweledol Allweddol yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando