Efydd Hysbysebu · 2021
Beer Culture 2020 Adroddiad Ymchwil Marchnad
- Gwobr Efydd A' Design Award 2021 in Hysbysebu
- CLIENT: Brau Union Österreich AG
- Estimated Number of Design Views: 13,726
- Verification code FE7CBB6EDE · Verify this award
Colors
About Beer Culture 2020 Adroddiad Ymchwil Marchnad
Mae Diwylliant Cwrw 2020 yn adroddiad printiedig ar ddiwylliant cwrw yn Awstria. Mae'r adroddiad yn cyflwyno canlyniadau arolwg cynrychioliadol o boblogaeth Awstria sy'n 18 oed a throsodd, a gynhaliwyd gan sefydliad ymchwil marchnad annibynnol trwy gyfweliadau ar-lein a dros y ffôn. Mae'r pynciau'n cynnwys pwysigrwydd cwrw arbenigol, arferion yfed, cynhyrchu cwrw cynaliadwy, teyrngarwch i frandiau a chynhyrchion di-alcohol. Mae graffigau a symbolau syml yn cyflwyno'r ffigurau mewn ffordd hawdd ei deall. Mae'r adroddiad yn cynnwys 64 tudalen o gynnwys a phedair tudalen glawr.
About the Gwobr Efydd A' Design Award
Mae Beer Culture 2020 Adroddiad Ymchwil Marchnad yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Beer Culture 2020 Adroddiad Ymchwil Marchnad fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Beer Culture 2020 Adroddiad Ymchwil Marchnad yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Press Kit
- Unique Properties
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- Dimensions & Packaging
- Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700 - Tags
- beer culture report, beer culture, beer, market research, Austria
- Production Technology
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage - Design Challenge
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. - Research
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- Inspiration
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- Project Duration
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- Operation Flow
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- Patents
- Copyrights belong to Brau Union Österreich AG, 2020
- Image Credits
- Brau Union Österreich AG
