Be:side Caffi a Harddwch by Akitoshi Imafuku and Lily Sugiyama

Be:side Caffi a Harddwch by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2021

Be:side Caffi a Harddwch

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Verified Award Winner

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Colors

The Design

About Be:side Caffi a Harddwch

Ar gyfer her newydd Funabashiya, sydd â hanes hir ers 1805 fel siop mochi ararŵt, roedd y dylunwyr yn credu ei bod yn bwysig dychwelyd at eu gwreiddiau eu hunain a choleddu eu hanes hir, felly, fe fabwysiadon nhw'r deildy wisteria eiconig o'u prif siop i ddyluniad y fynedfa gyfan. Nid yn unig mae dyluniad dynamig y fynedfa yn sefyll allan yn yr ardal breswyl dawel yn Aoyama ac yn denu pobl, ond mae hefyd yn gweithredu fel seddi awyr agored ar gyfer eu cwsmeriaid.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Be:side Caffi a Harddwch yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Be:side Caffi a Harddwch fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Be:side Caffi a Harddwch yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)