Kallucci Boot Celf Allweddol 3D by Mateus Morgan de Aguiar

Kallucci Boot Celf Allweddol 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Graffeg Cyfrifiadurol Competition Category.

AurGraffeg Cyfrifiadurol· 2021

Kallucci Boot Celf Allweddol 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

Gwobr Aur A' Design Award Winner in Graffeg Cyfrifiadurol Category

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Verified Award Winner

Verify Award Status for #121488

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kallucci Boot Celf Allweddol 3D

Prif syniad y dylunydd oedd dod trwy elfennau syml, megis creigiau, yr agwedd o wydnwch a gwrthiant yr oedd eu hangen ar y cynnyrch, gan agosáu'n uniongyrchol at ei ddefnydd a ffordd o fyw y cwsmer. Mae'r crisialau ychwanegol yn dod ag uchafbwynt i'r prif wrthrych, gan roi awyr gyfriniol i ennyn chwilfrydedd darpar gwsmeriaid.

The Recognition

About the Gwobr Aur A' Design Award

Mae Kallucci Boot Celf Allweddol 3D yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Kallucci Boot Celf Allweddol 3D fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kallucci Boot Celf Allweddol 3D yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote