Bottle in the Dark Ffotograffiaeth Hysbysebu by Pierluigi Fossa

Bottle in the Dark Ffotograffiaeth Hysbysebu by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Ffotograffiaeth Competition Category.

HaearnFfotograffiaeth· 2021

Bottle in the Dark Ffotograffiaeth Hysbysebu

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Gwobr Haearn A' Design Award Winner in Ffotograffiaeth Category

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Colors

The Design

About Bottle in the Dark Ffotograffiaeth Hysbysebu

Mae Potel yn y Tywyllwch yn ffotograff hysbysebu a grëwyd ar gyfer gwirod hanesyddol. Mae'r ddelwedd yn gosod y botel yng nghanol lleoliad breuddwydiol, gyda'r gorwel wedi'i osod ar anfeidredd er mwyn canolbwyntio sylw ar y cynnyrch. Gosodwyd goleuadau arbennig ar y set ffotograffig i amlygu'r dyluniad modern a deunyddiau'r botel. Mae'r tonau tywyll a'r awyrgylch o'i amgylch yn awgrymu dirgelwch ac yn atgoffa rhywun o nosweithiau a dreuliwyd gyda ffrindiau. Gwnaethpwyd y ffotograff gyda chefn digidol 150 megapicsel, ar faint terfynol o 70 wrth 100 centimetr a 300 dpi.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Bottle in the Dark Ffotograffiaeth Hysbysebu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Bottle in the Dark Ffotograffiaeth Hysbysebu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Bottle in the Dark Ffotograffiaeth Hysbysebu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team