Night Tales Math O Ffasiwn by Feiyang Zhang

Night Tales Math O Ffasiwn by Feiyang Zhang is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Ffasiwn Competition Category.

HaearnFfasiwn· 2021

Night Tales Math O Ffasiwn

by Feiyang Zhang

Client: Feiyang Zhang Design

Gwobr Haearn A' Design Award Winner in Ffasiwn Category

16,909

Verified Award Winner

Verify Award Status for #122708

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Night Tales Math O Ffasiwn

Roedd gan Feiyang angerdd am yr holl bethau tywyll. Creaduriaid y nos; y gwrachod a'r goedwig. Roedd hi'n eu cael yn ddirgel ac yn hynod ysbrydoledig. Ysbrydolwyd y casgliad hwn gan gyfres o straeon tylwyth teg tywyll. Ysgrifennodd Feiyang ei straeon ei hun ac yna creu cymeriadau rhyfedd, hudolus. Dyluniodd ddillad sy’n ffitio’r prif gymeriadau' nodweddiad. Yn hytrach na meddwl am siapiau dilledyn posibl yn gyntaf, mae Feiyang yn deillio o linellau, ffurfiau a gwead o natur, fel adenydd pili-pala neu risgl coed, yn eu trefnu mewn gwahanol ffyrdd nes bod rhai ffurfiau'n tyfu'n naturiol allan, y gellir eu cymhwyso i'r corff dynol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Night Tales Math O Ffasiwn yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Night Tales Math O Ffasiwn fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Night Tales Math O Ffasiwn am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic.

For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable.

Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
Dimensions & Packaging: The whole collection contains 5 looks, size 4 women and size 10 men.
Tags: Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
Production Technology: Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body.

Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself.

The creation process is almost the same as a fine artist creating an intuitive artwork.
Design Challenge: The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping.

Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
Research: The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters.

Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs.

After hundreds hours of reading and writing, the weird narratives of Night tales were made.
Inspiration: Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring.

Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references.

This collection is inspired by a series of dark fairytales she wrote.
Project Duration: The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
Operation Flow: The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body.

All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
Patents: Copyrights belong to Feiyang Zhang, 2020.
Team Members: Designer:Feiyang Zhang
Image Credits: Image #1-5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/
Designer and Stylist FeiYang Zhang, Night Tales,2018