The Book That Grew Canllaw Pori gan Fabiano Dalmacio

Mae The Book That Grew Canllaw Pori gan Fabiano Dalmacio yn enillydd uchel ei barch o'r 2021 Gwobr Blatinwm A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Celfyddyd Gain.

PlatinwmCelfyddyd Gain· 2021

The Book That Grew Canllaw Pori

gan Fabiano Dalmacio

Cleient: Rothco, part of Accenture Interactive

Enillydd Gwobr Blatinwm A' Design Award yn y Categori Celfyddyd Gain

322,102

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #122969

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Book That Grew Canllaw Pori

Llyfr sy'n cyfrol bori a grëwyd ar gyfer ffermwyr yn Iwerddon yw The Book That Grew. Mae'r llyfr yn cyflwyno deg gwers a deg darn o gyngor ymarferol gyda'r bwriad o wella cynaliadwyedd a phroffidioldeb. Mae'r deg cam yn arwain ffermwyr tuag at ddeg cylchdro o bori glaswellt bob blwyddyn a chynnyrch o ddeg tunnell o laswellt yr hectar. Ffurfiwyd pob tudalen, gair a diagram gan wreiddiau glaswellt byw, a arweiniwyd ar hyd sianeli dros gyfnod tyfu o sawl wythnos. Esbonnir prosesau ffermio cymhleth trwy symbolau pwrpasol, ac mae tudalen sy'n plygu allan yn cynnwys allwedd y symbolau.

Y Gydnabyddiaeth

Am y Gwobr Blatinwm A' Design Award

Mae The Book That Grew Canllaw Pori yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Book That Grew Canllaw Pori yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae The Book That Grew Canllaw Pori yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Dimensiynau a Phecynnu: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Tagiau: book, design, Ireland, grass, farming, bank
Technoleg Cynhyrchu: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Her Dylunio: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Ymchwil: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Ysbrydoliaeth: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Hyd y Prosiect: From October 2018 to May 2019, in Dublin and Amsterdam.
Llif Gweithrediad: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Aelodau'r Tîm: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Cydnabyddiaeth Delweddau: Photographer: Diana Scherer
Filmmaker: Jake Viramontez