Arian Hysbysebu · 2021
Full Moon Hysbyseb Cyfryngau Cymdeithasol
- Gwobr Arian A' Design Award 2021 in Hysbysebu
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 33,432
- Verification code 164A03FF3A · Verify this award
Colors
About Full Moon Hysbyseb Cyfryngau Cymdeithasol
Cerbyd gweledol yw Full Moon, sef hysbyseb cyfryngau cymdeithasol a grëwyd ar gyfer Guinness. Cyhoeddwyd y ddelwedd ym mhorthiannau a straeon Facebook ac Instagram ar noson Calan Gaeaf yn 2020, pan oedd lleuad las brin i'w gweld ledled y byd. Cynhyrchwyd y ddelwedd trwy ail-gyffwrdd a thrin ffotograffau yn Adobe Photoshop. Cyfunwyd cyfeiriadau lleuad cydraniad uchel, delweddau brand a gweadau cwrw mewn haenau i ffurfio un llun. Y bwriad oedd ymuno â sgwrs fyd-eang gyda chysylltiad syml rhwng y lleuad a gwydraid o gwrw.
About the Gwobr Arian A' Design Award
Mae Full Moon Hysbyseb Cyfryngau Cymdeithasol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Full Moon Hysbyseb Cyfryngau Cymdeithasol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Full Moon Hysbyseb Cyfryngau Cymdeithasol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
