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Lavazza Elogy Milk Peiriant Coffi by Florian Seidl
Lavazza Elogy Milk Peiriant Coffi by Florian Seidl
Lavazza Elogy Milk Peiriant Coffi by Florian Seidl
Lavazza Elogy Milk Peiriant Coffi by Florian Seidl
Lavazza Elogy Milk Peiriant Coffi by Florian Seidl

Platinwm Teclyn Cartref · 2021

Lavazza Elogy Milk Peiriant Coffi

by Florian Seidl

  • Gwobr Blatinwm A' Design Award 2021 in Teclyn Cartref
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 519,077
  • Verification code 4800BF54C5 · Verify this award
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About Lavazza Elogy Milk Peiriant Coffi

Mae'r peiriant coffi hwn gyda brother llaeth integredig yn cynnig y pecyn cyflawn o ddiwylliant coffi Eidalaidd: o espresso i cappuccino neu latte. Mae’r dyluniad yn cael ei ysbrydoli gan siopau coffi a bariau Eidalaidd ac mae’n esblygiad o iaith ffurf bresennol Lavazza. Fe'i nodweddir gan gragen fawr, ddi-dor gyda logo Lavazza tri dimensiwn ar yr ochr. Mae acenion metel yn tanlinellu'r prif bwyntiau cyffwrdd fel lifer, grid diferu ac UI. Mae system Lavazza in Black hefyd yn cynnig codennau coffi y gellir eu croenio y gellir eu hailgylchu'n haws. Gwnaed llawer o waith i leihau lefel y sŵn a'r defnydd o ynni.

About the Gwobr Blatinwm A' Design Award

Mae Lavazza Elogy Milk Peiriant Coffi yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Lavazza Elogy Milk Peiriant Coffi yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Lavazza Elogy Milk Peiriant Coffi yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Press Kit

Unique Properties
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging
Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge
Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration
The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow
The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits
Lavazza

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