Welfare Is Gold Strategaeth Atal Aflonyddu gan Tekio Collective Intelligence Agency

Mae Welfare Is Gold Strategaeth Atal Aflonyddu gan Tekio Collective Intelligence Agency yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Gwasanaeth.

EfyddGwasanaeth· 2021

Welfare Is Gold Strategaeth Atal Aflonyddu

gan Tekio Collective Intelligence Agency

Cleient: Tekio

Enillydd Gwobr Efydd A' Design Award yn y Categori Gwasanaeth

97,296

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #123234

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Welfare Is Gold Strategaeth Atal Aflonyddu

Mae Welfare Is Gold yn strategaeth atal aflonyddu a grëwyd ar gyfer grŵp mwyngloddio mawr yn Mecsico. Mae'r strategaeth yn cyfuno Comisiynau Lles ym mhob uned, protocol ymateb, rhaglen gyfathrebu ddwys ac ap gwe sy'n creu protocol personol i bob cwmni contractio. Mae'r deunyddiau printiedig a digidol yn cynnwys inffograffigau, posteri, fideos animeiddiedig byr, cartwnau a memys. Cyd-ddyluniwyd y protocol gyda gweithwyr lleol a chadarnhawyd ef gan yr unedau mwyngloddio. Y bwriad yw sicrhau diwylliant gweithle sy'n rhydd o aflonyddu.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Welfare Is Gold Strategaeth Atal Aflonyddu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Welfare Is Gold Strategaeth Atal Aflonyddu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Welfare Is Gold Strategaeth Atal Aflonyddu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Dimensiynau a Phecynnu: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Tagiau: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Technoleg Cynhyrchu: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Her Dylunio: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Ymchwil: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Ysbrydoliaeth: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Hyd y Prosiect: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Llif Gweithrediad: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Aelodau'r Tîm: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Cydnabyddiaeth Delweddau: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021