I Love You From Afar Cymdeithasol by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Cymdeithasol by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Hysbysebu Competition Category.

EfyddHysbysebu· 2021

I Love You From Afar Cymdeithasol

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Gwobr Efydd A' Design Award Winner in Hysbysebu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Cymdeithasol

Ar ddechrau'r pandemig, pan oedd pawb mewn cwarantin yng Nghile, caeodd pob siop Miniso, ac i gynnal yr ymrwymiad i'w gynulleidfa, crëwyd yr ymgyrch "Rwy'n Dy Garu o Bell", a gafodd ei gweithredu 100% ar-lein gan gyflwyno miloedd o syniadau i ddiddanu ei defnyddwyr tra roeddent dan glo.

The Recognition

About the Gwobr Efydd A' Design Award

Mae I Love You From Afar Cymdeithasol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i I Love You From Afar Cymdeithasol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae I Love You From Afar Cymdeithasol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax