Steady Power Wire Art Gosodiad Celf by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Gosodiad Celf by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Celfyddyd Gain Competition Category.

EfyddCelfyddyd Gain· 2022

Steady Power Wire Art Gosodiad Celf

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Gwobr Efydd A' Design Award Winner in Celfyddyd Gain Category

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Colors

The Design

About Steady Power Wire Art Gosodiad Celf

Mae Steady Power Wire Art yn osodiad celf a grëwyd ar gyfer arddangosfa pen-blwydd cwmni. Mae'r gosodiad yn defnyddio gwifrau copr a ddarparwyd gan weithgynhyrchwr gwifrau a cheblau trydanol i amlinellu coeden fawr sy'n symboli'r cwmni. Mae pum golygfa o fywyd bob dydd yn ymestyn o'r goeden: stondin uwd, bwrdd bwyta, trên, teml, a golau rhybudd. Mae goleuadau sy'n newid ac adroddiad sain yn cyd-fynd â ffurfiau'r gwifrau, tra bod cysgodion y gwifrau'n disgyn ar y waliau a'r nenfwd. Mae'r gwaith yn ymestyn dros 281 metr sgwâr ac yn dangos sut mae trydan yn cynnal bywyd bob dydd cyffredin.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Steady Power Wire Art Gosodiad Celf yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Steady Power Wire Art Gosodiad Celf fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Steady Power Wire Art Gosodiad Celf yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd