NewForm Gofod Arddangos by Huainan Jia and Jian Zhu

NewForm Gofod Arddangos by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Mewnol Competition Category.

ArianMewnol· 2022

NewForm Gofod Arddangos

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Gwobr Arian A' Design Award Winner in Mewnol Category

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Verified Award Winner

Verify Award Status for #126097

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Colors

The Design

About NewForm Gofod Arddangos

Mae NewForm yn ddyluniad mewnol ystafell arddangos ar gyfer brand cynhyrchion ystafell ymolchi o'r Eidal, gan gwmpasu 224 metr sgwâr yn Shanghai. Mae'r dyluniad yn dilyn syniad y brand o darddiad ym myd natur. Mae'r cynllun a llwybr yr ymwelwyr yn seiliedig ar gyfnewid rhwng golau a thywyllwch, gan rannu'r siop yn sawl gofod cysylltiedig. Mae ystafell gron yn dal gosodiad celf sy'n hongian o'r enw Dawns y Dŵr, sy'n debyg i ddiferyn o ddŵr o dan y goleuadau. Mae ffenestr fwaog fach â fframiau bambŵ Tsieineaidd yn fframio tirwedd fyw. Mae wal wyrdd tywyll a phlanhigion gwyrdd yn rhedeg drwy'r ardal oriel, lle mae cynhyrchion yn cael eu harddangos mewn amryw o leoliadau.

The Recognition

About the Gwobr Arian A' Design Award

Mae NewForm Gofod Arddangos yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i NewForm Gofod Arddangos fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae NewForm Gofod Arddangos yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.