Weclip Cais Buddsoddi Fideo by Youngchan Lee and Hyeongji Kim

Weclip Cais Buddsoddi Fideo by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Symudol Competition Category.

HaearnSymudol· 2022

Weclip Cais Buddsoddi Fideo

by Youngchan Lee and Hyeongji Kim

Client: Weclip

Gwobr Haearn A' Design Award Winner in Symudol Category

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Verified Award Winner

Verify Award Status for #127772

View at A' Design Award Press Release Award Badge

Colors

The Design

About Weclip Cais Buddsoddi Fideo

Mae Weclip yn gymhwysiad symudol sydd wedi'i gynllunio ar gyfer buddsoddi mewn cynnwys fideo drwy docynnau na ellir eu cyfnewid. Mae'r platfform yn rhoi statws ased digidol i gynnwys fideo, fel y gall pob gwaith gael ei berchnogi, ei fasnachu a'i ddefnyddio fel buddsoddiad. Mae crewyr yn llwytho fideos i fyny ac yn derbyn buddsoddiad yn gyfnewid, tra gall gwylwyr brynu tocynnau cynnwys ac ennill elw drwy ailwerthu. Mae technoleg tocynnau na ellir eu cyfnewid yn cofnodi perchnogaeth ac yn lleihau ansicrwydd ynghylch awduraeth ffeiliau digidol. Nod Weclip yw amlygu gwerth y cynnwys ei hun, y tu hwnt i refeniw hysbysebu a nawdd.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Weclip Cais Buddsoddi Fideo yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Weclip Cais Buddsoddi Fideo fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Weclip Cais Buddsoddi Fideo am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags: nft, stock, video, content, invest
Production Technology: nft non fungible-token technology
Design Challenge: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration: the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow: simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members: motion designer : hyeongji kim
researcher : byeongho lee