Coway Canolfan Profiad Cwsmeriaid by IQI Concept

Coway Canolfan Profiad Cwsmeriaid by IQI Concept is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2022

Coway Canolfan Profiad Cwsmeriaid

by IQI Concept

Client: IQI Concept

Gwobr Efydd A' Design Award Winner in Mewnol Category

14,399

Verified Award Winner

Verify Award Status for #136737

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway Canolfan Profiad Cwsmeriaid

Mae Canolfan Brofiad Coway yn ganolfan profiad cwsmeriaid yn Kuala Lumpur, Malaysia. Mae'r gofod 2,210 troedfedd sgwâr yn arddangos cynhyrchion a gwasanaethau ar gyfer dŵr ac aer glân, cwsg o safon a hylendid ystafell ymolchi. Rhennir y ganolfan yn bum ardal: Treftadaeth y Brand, Gofal Dŵr, Gofal Aer, Gofal Byw a Gofal Gwasanaeth. Mae taflunyddion sgrin gyffwrdd, dyfeisiau electronig hyblyg a phaneli teledu yn caniatáu diweddaru cynnwys arddangos yn hawdd. Mae lliwiau gwyn, glas a du, ynghyd â llinellau crwm mewn gorffeniadau pren a gwyn, yn atgoffa dŵr ac aer. Mae gorsaf hidlo dŵr yn ffurfio canolbwynt yr adran Gofal Dŵr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Coway Canolfan Profiad Cwsmeriaid yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Coway Canolfan Profiad Cwsmeriaid fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Coway Canolfan Profiad Cwsmeriaid yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow