Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw gan Rich Honour International Designs Co., Ltd

Mae Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw gan Rich Honour International Designs Co., Ltd yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

EfyddMewnol· 2022

Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw

gan Rich Honour International Designs Co., Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Mewnol

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137142

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw

Testun Llyfr: Mae Pencadlys Galaxy Command ACG yn siop fanwerthu flaenllaw yn Taipei, Taiwan, sy'n gorchuddio 232 metr sgwâr ar lawr cyntaf canolfan siopa. Mae'r siop yn cyflwyno cynhyrchion anime, comig a gemau drwy gynllun naratif yn hytrach nag yn ôl brand. Mae taith y cwsmer yn mynd trwy bum parth: cyntedd ar gyfer arddangosfeydd nodwedd, derbynfa ar gyfer gwasanaeth cwsmeriaid, canolfan arfogaeth ar gyfer ategolion cymeriadau, Ystafell y Fwsa fel gofod pontio, ac ardal allanol wedi'i llunio fel dinas twnnel adlewyrchol. Mae graffigau manga, deunyddiau adlewyrchol a lliwiau solet yn awgrymu bydoedd sy'n gorgyffwrdd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Galaxy Command HQ of ACG Prif Swyddogaeth: Siop Gwsmeriaid Blaenllaw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensiynau a Phecynnu: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tagiau: ACG, MAG, E-Muse
Technoleg Cynhyrchu: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Her Dylunio: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Ymchwil: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Ysbrydoliaeth: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Hyd y Prosiect: Oct.2020~May.2021 in Taipei, Taiwan.
Llif Gweithrediad: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Aelodau'r Tîm: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee