Unless Agency Gwefan by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Gwe Competition Category.

HaearnGwe· 2022

Unless Agency Gwefan

by Fanny De Bray

Client: Unless agency

Gwobr Haearn A' Design Award Winner in Gwe Category

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Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Gwefan

Mae Unless Agency yn wefan a grëwyd fel rhan o hunaniaeth brand ehangach ar gyfer asiantaeth ymgynghori a chyfathrebu. Datblygwyd y wefan ar ôl dadansoddiad marchnad o dueddiadau, safleoli cystadleuwyr ac arferion y sector, a arweiniodd at lwyfan brand yn diffinio'r negeseuon allweddol. Defnyddir amlinelliad monogram y brand i lunio siapiau geometrig crwn sy'n strwythuro testun a ffotograffau ac i ffurfio eiconau sy'n darlunio pwyntiau allweddol. Ysbrydolir lliwiau a delweddau gan natur a byd moethusrwydd, gan adlewyrchu gwerthoedd ac ymagwedd fanwl gywir yr asiantaeth.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Unless Agency Gwefan yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Unless Agency Gwefan fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Unless Agency Gwefan am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.