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Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth by Florian W. Mueller
Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth by Florian W. Mueller
Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth by Florian W. Mueller
Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth by Florian W. Mueller
Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth by Florian W. Mueller

Arian Ffotograffiaeth · 2022

Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth

by Florian W. Mueller

  • Gwobr Arian A' Design Award 2022 in Ffotograffiaeth
  • CLIENT: Porsche Middle East and Africa FZE
  • Estimated Number of Design Views: 65,087
  • Verification code EC4A6B680E · Verify this award
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About Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth

Cyfres o weithiau celf ffotograffig yw Drive2Extremes Multivision sy'n uno dwy dirwedd eithafol mewn delweddau unigol. Cafodd y Porsche Taycan Cross Turismo ei ffotograffu'n gyntaf ar gors rewedig yn Lapdir, i'r gogledd o'r Cylch Arctig. Bythefnos yn ddiweddarach, gosodwyd y car yn yr un safle o berthynas â'r camera, ac ar safle haul tebyg, yn niffeithwch Arabia yn yr Emiraethau Arabaidd Unedig. Yna cyfunwyd y ddwy olygfa drwy dechnegau amlamlygiad. Y nod oedd dod â golygfeydd pegynol ac anialwch at ei gilydd mewn un llun. Cynhyrchwyd y gweithiau celf mewn sawl maint.

About the Gwobr Arian A' Design Award

Mae Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Drive2Extremes Multivision Gwaith Celf Ffotograffiaeth yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Press Kit

Unique Properties
I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging
Several produced artworks in different sizes.
Tags
photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology
I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge
The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research
The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration
I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration
It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow
I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents
Copyrights belong to Florian W. Mueller, 2022.
Image Credits
All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori

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