Super Ego Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Graffeg Cyfrifiadurol Competition Category.
ArianGraffeg Cyfrifiadurol· 2023
Super Ego Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol
Client: Kutuko Studio SL
Gwobr Arian A' Design Award Winner in Graffeg Cyfrifiadurol Category
Verified Award Winner
Verify Award Status for #144876The Design
About Super Ego Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol
Super Ego, prosiect celf sy'n dychanu diwylliant defnyddwyr ac effaith cyfryngau cymdeithasol ar bobl. Nod y prosiect yw beirniadu bwydo egos pobl yn artiffisial trwy eu hoffterau a’u dilynwyr ar lwyfannau cyfryngau cymdeithasol fel Instagram. Roedd eisiau creu cynrychiolaeth drosiadol o archarwyr newydd cymdeithas, y mae eu bywydau yn troi o gwmpas cael mwy o hoffterau a dilynwyr. Mae'r prosiect yn canolbwyntio ar Instagram, lle mae pob delwedd sy'n cael ei phostio ar-lein yn cael ei harddangos fel arddangosfa i ddal sylw defnyddwyr.
The Recognition
About the Gwobr Arian A' Design Award
Mae Super Ego Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Super Ego Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Super Ego Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Team Members
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
