Jamtland Delweddu Ymgyrch gan Tom Linden and Vita Li

Mae Jamtland Delweddu Ymgyrch gan Tom Linden and Vita Li yn enillydd uchel ei barch o'r 2023 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg Cyfrifiadurol.

AurGraffeg Cyfrifiadurol· 2023

Jamtland Delweddu Ymgyrch

gan Tom Linden and Vita Li

Cleient: Visuals By Nor

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg Cyfrifiadurol

77,482

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #147285

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jamtland Delweddu Ymgyrch

Roedd y cleient eisiau arddangos cysylltiad ei frand ag amgylchedd naturiol Jamtland, Sweden. Defnyddiodd yr asiantaeth fodelu a delweddu 3D i ail-greu rhywogaethau planhigion a biomau o'r rhanbarth. Gwnaethant gynnal ymchwil helaeth a chasglu cyfeiriadau i sicrhau darlun cywir o’r planhigion ac ymgorffori lliwiau brand y cleient fel cefndir. Roedd y delweddau a ddeilliodd o hynny yn cyfleu ffocws y cleient yn effeithiol ar arferion naturiol, cynaliadwy a’u cysylltiad agos â natur, gan ganiatáu i’r gwyliwr gysylltu llinell y cynnyrch â’r priodoleddau cadarnhaol hyn.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Jamtland Delweddu Ymgyrch yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Jamtland Delweddu Ymgyrch fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jamtland Delweddu Ymgyrch yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensiynau a Phecynnu: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tagiau: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Technoleg Cynhyrchu: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Her Dylunio: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Ymchwil: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Ysbrydoliaeth: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Hyd y Prosiect: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Llif Gweithrediad: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Aelodau'r Tîm: Tom Linden
Vita Li