Gamma Banc Preifat by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Moethusrwydd Competition Category.

EfyddMoethusrwydd· 2023

Gamma Banc Preifat

by Victor Weiss

Client: Victor Weiss

Gwobr Efydd A' Design Award Winner in Moethusrwydd Category

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Colors

The Design

About Gamma Banc Preifat

Mae Gamma yn fanc preifat a gynlluniwyd fel clwb gwahoddiad-yn-unig ar gyfer rheoli cyfoeth. Rhoddir aelodaeth drwy fethodoleg fanwl a gwerthusiad o asedau. Mae'r dyluniad yn parchu pwyntiau cyffwrdd clasurol banc hynafol ac yn ychwanegu cyfleusterau modern. Mae'r gwaith yn cynnwys enwi, strategaeth brand, hunaniaeth weledol, datblygu cynnyrch, pensaernïaeth a dylunio graffig. Mae pob aelod newydd yn derbyn pecyn llofnodedig gyda darn arian aur sy'n agor y Clwb Gamma, blwch o sigârs a phin rhodiwm. Y nod yw cadw rhyngweithiad dynol yn fyw mewn cymdeithas ddigidol.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Gamma Banc Preifat yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Gamma Banc Preifat fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Gamma Banc Preifat yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release