Kuwasawa Design School 2022 Arweinlyfr by Kazune Watanabe

Kuwasawa Design School 2022 Arweinlyfr by Kazune Watanabe is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Print Competition Category.

ArianPrint· 2023

Kuwasawa Design School 2022 Arweinlyfr

by Kazune Watanabe

Client: Kuwasawa Design School

Gwobr Arian A' Design Award Winner in Print Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kuwasawa Design School 2022 Arweinlyfr

Canllaw ysgol ar gyfer Ysgol Ddylunio Kuwasawa, yr ysgol ddylunio gyntaf yn Japan. Yn ystod y blynyddoedd diwethaf, mae cyfathrebu ar-lein wedi bod yn cynyddu, ac mae'r llinell rhwng realiti a rhithwir yn dod yn aneglur. Mewn sefyllfa o'r fath, aeth y tîm dylunio ar drywydd y posibilrwydd o ddylunio trwy fynegi'r hyn a gydnabyddir fel digidol gydag analog (papur a phrint). Ar yr olwg gyntaf, mae'n edrych fel llyfr cyffredin, ond mae'r animeiddiad yn gweithio pan gaiff ei dynnu allan. Rhennir yr arweinlyfr yn gyfrolau ar wahân fel y gall pobl ei fwynhau mewn gwahanol ffyrdd. Roeddent yn anelu at fynegiant digidol gan ddefnyddio teipograffeg.

The Recognition

About the Gwobr Arian A' Design Award

Mae Kuwasawa Design School 2022 Arweinlyfr yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Kuwasawa Design School 2022 Arweinlyfr fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kuwasawa Design School 2022 Arweinlyfr yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions & Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Research: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Duration: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.