Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa by Xi Zhu

Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Gwasanaeth Competition Category.

HaearnGwasanaeth· 2023

Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa

by Xi Zhu

Gwobr Haearn A' Design Award Winner in Gwasanaeth Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa

Mae Ecommuni Brochure yn ddyluniad gwasanaeth sy'n galluogi ymwelwyr arddangosfa i greu llyfrynnau personol. Mae ymwelwyr yn dewis arddangosion yn ystod yr arddangosfa drwy dapio sticeri NFC sydd wedi'u gosod wrth ymyl y cynhyrchion. Casglir yr eitemau a ddewiswyd mewn llyfryn digidol y gellir ei olygu mewn cymhwysiad, gan gynnwys newidiadau cynllun, labeli ac eiconau bach. Cynhyrchir y clawr o'r llwybr gwylio. Argraffir y llyfryn ar bapur dim ond pan fydd yr ymwelydd yn gadael. Lleihir gwastraff papur ac mae'r data a gasglwyd yn cefnogi'r diwydiant arddangosfeydd.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Ecommuni Brochure Dyluniad Gwasanaeth Profiad Arddangosfa am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang