Satoro Ffotograffiaeth Lloeren by Chris Chung

Satoro Ffotograffiaeth Lloeren by Chris Chung is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Ffotograffiaeth Competition Category.

HaearnFfotograffiaeth· 2023

Satoro Ffotograffiaeth Lloeren

by Chris Chung

Client: RedPeak

Gwobr Haearn A' Design Award Winner in Ffotograffiaeth Category

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Colors

The Design

About Satoro Ffotograffiaeth Lloeren

Mae Satoro yn gyfres o ffotograffau o loeren fach, a gynhyrchwyd ar gyfer RedPeak. Tynnwyd y delweddau cyn i'r lloeren gael ei anfon i'r orbit, mewn maes lle mae delweddau digidol wedi'u rendro yn gyffredin. Mae cefndiroedd gwyn yn dangos manylion cywrain y dyluniad, tra bod y fframio yn rhoi ymdeimlad o bwysau a phresenoldeb. Mae'r cyfansoddiadau'n amrywio o luniau agos o rannau bach i olygfeydd ongl-lydan o'r uned gyflawn. Mae cyferbyniadau golau a chysgod yn datgelu'r patrymau ar yr wynebau metel adlewyrchol. Gwnaed y ffotograffau dros ddau ddiwrnod yn Taipei ar gyfer defnydd digidol ac argraffu.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Satoro Ffotograffiaeth Lloeren yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Satoro Ffotograffiaeth Lloeren fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Satoro Ffotograffiaeth Lloeren am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui