Gatorade Fuel Rover Cerbyd Storio Poteli by PepsiCo Design and Innovation

Gatorade Fuel Rover Cerbyd Storio Poteli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Hysbysebu Competition Category.

EfyddHysbysebu· 2023

Gatorade Fuel Rover Cerbyd Storio Poteli

by PepsiCo Design and Innovation

Gwobr Efydd A' Design Award Winner in Hysbysebu Category

41,577

Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Cerbyd Storio Poteli

Mae'r Gatorade Fuel Rover yn system storio poteli symudol ar gyfer staff timau chwaraeon. Mae'r Fuel Rover yn storio ac yn cludo nifer fawr o boteli chwaraewyr o amgylch y cae. Gall bin storio yn y gwaelod ddal caddi poteli ychwanegol, iâ, cyflenwadau neu wastraff a gasglwyd. Mae panel cyfleustodau ar y cefn yn cario tri bag storio sy'n cael eu strapio yn eu lle ar gyfer cyflenwadau hyfforddi neu ddeietegydd. Mae'r cynllun yn rhyddhau staff rhag gorfod cario eitemau ar eu person ac yn caniatáu symudiad haws ar hyd yr ystlys. Mae'r Fuel Rover yn diweddaru dyluniad storio poteli cynharach.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Gatorade Fuel Rover Cerbyd Storio Poteli yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Gatorade Fuel Rover Cerbyd Storio Poteli fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Gatorade Fuel Rover Cerbyd Storio Poteli yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release