Not Always Fun Hysbyseb Print by Squared

Not Always Fun Hysbyseb Print by Squared is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Cymdeithasol Competition Category.

ArianCymdeithasol· 2023

Not Always Fun Hysbyseb Print

by Squared

Client: Squared

Gwobr Arian A' Design Award Winner in Cymdeithasol Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Hysbyseb Print

Nod yr ymgyrch hysbysebu yw codi ymwybyddiaeth am syndrom Harlequin. Mae hwn yn syndrom sy'n effeithio ar y system nerfol awtonomig ac mae'n gysylltiedig ag absenoldeb chwysu a fflysio croen ar un ochr i'r wyneb. Datblygodd yr asiantaeth ddarluniau gweledol allweddol sy’n seiliedig ar gyfosodiad y gwahanol gynrychioliadau o harlequin gyda’r nod o daflu goleuni ar y gwahaniaeth rhwng cynrychiolaeth doniol y cymeriad a realiti byw gyda syndrom Harlequin, gan bwysleisio’r angen am well dealltwriaeth ac ymwybyddiaeth o y cyflwr.

The Recognition

About the Gwobr Arian A' Design Award

Mae Not Always Fun Hysbyseb Print yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Not Always Fun Hysbyseb Print fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Not Always Fun Hysbyseb Print yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared