Barking Good Cynnwys Brand by Squared is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Hysbysebu Competition Category.

HaearnHysbysebu· 2024

Barking Good Cynnwys Brand

by Squared

Client: Squared

Gwobr Haearn A' Design Award Winner in Hysbysebu Category

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Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Cynnwys Brand

Mae gofal am anifeiliaid anwes wedi dod i oes newydd. Mae ffrindiau bach blewog bellach yn cael eu trin fel cyfartalion yn y teulu ac yn tueddu i dderbyn mwy a mwy o ofal. Ar gyfer salon trwsio sy'n cynnig maldod moethus a thriniaethau o'r radd flaenaf i gŵn, mae ystod eang o gynnwys brand wedi'i ddatblygu i ffurfio cyfathrebu gweledol cwbl newydd i helpu i adrodd y stori newydd honno. Mae gan gŵn eu cymeriad, eu harddull, eu personoliaeth eu hunain ac maent yn cael eu harddangos fel prif gymeriadau sy'n haeddu'r gorau o ran maldod cŵn.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Barking Good Cynnwys Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Barking Good Cynnwys Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Barking Good Cynnwys Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED