Literkolekcja Ffotolyfr by Aleksandra Toborowicz

Literkolekcja Ffotolyfr by Aleksandra Toborowicz is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Print Competition Category.

HaearnPrint· 2023

Literkolekcja Ffotolyfr

by Aleksandra Toborowicz

Client: Academy of Fine Arts in Cracow

Gwobr Haearn A' Design Award Winner in Print Category

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Colors

The Design

About Literkolekcja Ffotolyfr

Mae Literkolekcja yn ffotolyfr sy'n dogfennu mynegiant llythrennol mewn gofod cyhoeddus, gan gynnwys llythrennu, teipograffi a challigraffi. Tynnwyd y ffotograffau dros ddegawd mewn sawl rhan o'r byd, yn bennaf gyda ffôn symudol, ac maent yn fwriadol amrwd, heb esthetig artiffisial. Ar y clawr, mae tabl cynnwys yn pasio trwy'r asgwrn cefn ac yn ymestyn y tu hwnt i'r gwaedlif. Mae'r testunau'n atgynhyrchu'r arysgrifau ar y ffotograffau gyda'r holl wallau. Mae'r cysodi'n fwriadol afreolaidd, gan adlewyrchu amherffeithrwydd y llythrennau a ddangosir. Mae rhwymiad Swisaidd yn caniatáu i'r albwm orwedd yn wastad.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Literkolekcja Ffotolyfr yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Literkolekcja Ffotolyfr fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Literkolekcja Ffotolyfr am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the cover there is a table of contents passing through the spine and extending beyond the bleed. The texts reproduce the inscriptions on the photos with all errors. The text is also deliberately agitated, which reflects the nature of the imperfections of the typography of the photos.
Dimensions & Packaging: photos in album: 383
pages: 416
format: 16,5 x 16,5 cm
binding: Swiss binding
circulation: 350
printed by: Drukarnia Petit
publishing house: Wydawnictwo ASP w Krakowie
ISBN: 978-83-66564-71-8
Tags: photobook, typography, lettering, book, editorial
Production Technology: The Swiss binding allows the album to be laid out flat, which facilitates the reception of photographs.
Research: Another aspect of the project is the desire to share the documented forms of character-letters in different cultures of the world - to inspire students of art and graphic design and typeface designers who, perhaps under the influence of photos, will create new typefaces.
Inspiration: "Litercollection" is a project presenting various manifestations of letter expression in public space: lettering, typography and calligraphy: from street signs, "street art" and street art, through typeface design and typography in industrial design, advertising and visual identification, to art based on on the letter (e.g. lettering installations) and calligraphy in various forms of expression.
The project is based on own photographic documentation made over the last decade, mainly using a mobile phone, in various places around the world and in various natural circumstances.
The photographs are deliberately raw in expression, without artificial aesthetics.
The constantly growing collection of photographic documentation currently includes about 800 photos taken in various parts of the world. Examples of lettering come mainly from Poland and Europe, but also from Arab countries. The author documents all manifestations of typography in various cultures of the world - from professional graphic designs to random combinations. The photos themselves and properly juxtaposed create a story, a narrative.
Project Duration: year: 2022
Kraków, Poland
Image Credits: photos of album: Grzegorz Kwiek