Switchbag Bag Cefn by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Ategolion Competition Category.

EfyddAtegolion· 2024

Switchbag Bag Cefn

by Stephanie Branco

Client: ASA Leather Work

Gwobr Efydd A' Design Award Winner in Ategolion Category

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Verified Award Winner

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Colors

The Design

About Switchbag Bag Cefn

Mae'r Switch Bag wedi'i eni o effaith y pandemig ac yn adlewyrchu dwy agwedd natur ddynol. Cafodd ei ysbrydoli gan bensaernïaeth a'r arlunydd Mondrian. Mae tu allan y gwrthrych hwn yn syml a thawel, gan gyferbynnu â'r tu mewn sy'n cynnwys blychau lliwgar a bywiog. Gellir symud ac addasu'r blychau hyn sydd wedi'u harfogi â magnetau yn ôl anghenion y defnyddiwr. Mae'n trawsnewid yn fag cefn, yn swyddfa/cartref crwydrol, yn wrthrych addurniadol cartref, neu'n drefnydd ac yn addasu i amgylcheddau amrywiol, gan adleisio'r gwytnwch sy'n ofynnol mewn cyfnodau anodd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Switchbag Bag Cefn yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Switchbag Bag Cefn fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Switchbag Bag Cefn yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.