C700 Esgidiau Chwaraeon Awyr Agored by Cgx Shanghai Sporting Goods Co., Ltd.

C700 Esgidiau Chwaraeon Awyr Agored by Cgx Shanghai Sporting Goods Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Gwobr Aur A' Design Award in Troedwisgoedd Competition Category.

AurTroedwisgoedd· 2024

C700 Esgidiau Chwaraeon Awyr Agored

by Cgx Shanghai Sporting Goods Co., Ltd.

Client: CGX (Shanghai) Sporting Goods Co., Ltd.

Gwobr Aur A' Design Award Winner in Troedwisgoedd Category

161,702

Verified Award Winner

Verify Award Status for #152574

View at A' Design Award Press Release Award Badge

Colors

The Design

About C700 Esgidiau Chwaraeon Awyr Agored

Esgid chwaraeon awyr agored yw C700 a ddyluniwyd ar gyfer gweithgareddau trefol. Mae'r sawdl wedi'i wneud o TPU hyblyg ac mae'n grwm i gynnal y bwa. Mae rhwyll anadladwy, ffabrig technegol microffibr ar y ddwy ochr a rhan uchaf rwberedig yn rhoi sefydlogrwydd a theimlad wedi'i lapio. Mae ffrâm gynhaliol yn cadw'r esgid yn sefydlog o dan effeithiau cryf ac yn helpu i leihau blinder y droed. Mae'r wadn rwber yn ysgafn ac yn darparu gafael ar lawer o arwynebau ffordd. Mae'r ffurf finimalaidd wedi'i hysbrydoli gan bensaernïaeth drefol a pharciau naturiol, gyda chynllun lliw caci naturiol.

The Recognition

About the Gwobr Aur A' Design Award

Mae C700 Esgidiau Chwaraeon Awyr Agored yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i C700 Esgidiau Chwaraeon Awyr Agored fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae C700 Esgidiau Chwaraeon Awyr Agored yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
Dimensions & Packaging: Dimensions 330 mm x 200 mm x 160 mm
Tags: Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
Production Technology: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
Design Challenge: The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
Research: Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
Inspiration: The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
Project Duration: It was developed in July 2023 in Shanghai and launched in January 2024 in China.
Operation Flow: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
Team Members: Guanghui Wang
Miao He
Allen Sun