Travel Buddy Gêm Borwr by Stefan Maier-Wimmer

Travel Buddy Gêm Borwr by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Hysbysebu Competition Category.

HaearnHysbysebu· 2024

Travel Buddy Gêm Borwr

by Stefan Maier-Wimmer

Client: Holidayextras.de

Gwobr Haearn A' Design Award Winner in Hysbysebu Category

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Verified Award Winner

Verify Award Status for #153173

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Colors

The Design

About Travel Buddy Gêm Borwr

Mae Travel Buddy yn antur ryngweithiol sy'n arddangos cynhyrchion Holiday Extras mewn modd chwareus. Mae'r byd gêm paralacs yn creu profiad teithio rhithwir wrth i chwaraewyr lywio. Yn rôl cydymaith teithio, mae chwaraewyr yn arwain cwpl wrth gynllunio gwyliau, gan gynnig awgrymiadau ar gyfer taith lwyddiannus. Mae'r cyngor yn arwain at brawf math o deithiwr doniol, sy'n datgelu ymddygiad gwyliau rhywun. Ochr yn ochr ag archwilio'r ystod o gynhyrchion, mae chwaraewyr yn ennill mewnwelediad i'w hoffterau teithio eu hunain.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Travel Buddy Gêm Borwr yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Travel Buddy Gêm Borwr fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Travel Buddy Gêm Borwr am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel