Vivo X Series Gosodiad Hysbysebu Awyr Agored gan Output

Mae Vivo X Series Gosodiad Hysbysebu Awyr Agored gan Output yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

ArianHysbysebu· 2024

Vivo X Series Gosodiad Hysbysebu Awyr Agored

gan Output

Cleient: Output

Enillydd Gwobr Arian A' Design Award yn y Categori Hysbysebu

140,207

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #153807

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Vivo X Series Gosodiad Hysbysebu Awyr Agored

Mae Vivo X Series yn osodiad hysbysebu awyr agored a gyflwynwyd yn y North Bund yn Shanghai. Mae'r gosodiad yn atgynhyrchu dau ffôn symudol ar raddfa 1:1, gan ffurfio sgrin anferth blygu hyd at 8 metr o uchder a bron i 12 metr o hyd. Mae sgriniau LED manylder uwch, sgriniau LED crwm a deunyddiau hysbysebu gyda gweadau arwyneb gwahanol yn cyfateb i olwg a gorffeniad y dyfeisiau gwirioneddol. Mae technoleg olrhain radar, dal symudiadau'r corff a 3D llygad noeth yn caniatáu i bobl ryngweithio â'r cynnwys digidol. Mae pob sgrin yn dilyn prif gynllun lliw un model ffôn.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Vivo X Series Gosodiad Hysbysebu Awyr Agored yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Vivo X Series Gosodiad Hysbysebu Awyr Agored fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Vivo X Series Gosodiad Hysbysebu Awyr Agored yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensiynau a Phecynnu: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tagiau: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Technoleg Cynhyrchu: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Her Dylunio: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Ymchwil: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Ysbrydoliaeth: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Hyd y Prosiect: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Llif Gweithrediad: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Cydnabyddiaeth Delweddau: Secrecy