Hugoo Bag Ysgwydd gyda Sedd Glun by Yasuhiro Yamamoto

Hugoo Bag Ysgwydd gyda Sedd Glun by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Cynhyrchion Babanod Competition Category.

EfyddCynhyrchion Babanod· 2024

Hugoo Bag Ysgwydd gyda Sedd Glun

by Yasuhiro Yamamoto

Client: GRIT Inc

Gwobr Efydd A' Design Award Winner in Cynhyrchion Babanod Category

27,680

Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Bag Ysgwydd gyda Sedd Glun

Mae Hugoo yn fag ysgwydd gyda sedd glun adeiledig ar gyfer teithiau allan gyda phlant. Mae'r bag yn cadw ffurf bag ysgwydd cyffredin wrth gynnal plentyn ar sedd badiog. Trefnwyd pedair poced yn ôl swyddogaeth, fel bod un bag yn gallu dal yr eitemau sydd eu hangen ar gyfer diwrnod allan. Mae'r leinin yn felyn i wneud y cynnwys yn hawdd i'w weld, ac mae un boced yn caniatáu i ddalen sychu gael ei thynnu allan yn uniongyrchol. Mae'r ffabrig yn CORDURA, a ddewiswyd am ei gryfder a'i wydnwch. Pan nad oes angen y sedd glun mwyach, gellir dal i ddefnyddio Hugoo fel bag ysgwydd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Hugoo Bag Ysgwydd gyda Sedd Glun yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hugoo Bag Ysgwydd gyda Sedd Glun fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hugoo Bag Ysgwydd gyda Sedd Glun yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama