RE MAX Daelim Pecyn Llyfryn gan Sang Ryu

Mae RE MAX Daelim Pecyn Llyfryn gan Sang Ryu yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Print.

EfyddPrint· 2024

RE MAX Daelim Pecyn Llyfryn

gan Sang Ryu

Cleient: RE/MAX Daelim

Enillydd Gwobr Efydd A' Design Award yn y Categori Print

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #155961

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am RE MAX Daelim Pecyn Llyfryn

Mae'r pecyn llyfryn wedi'i gynllunio ar gyfer RE MAX Daelim, masnachfraintu newydd y fasnachfraint eiddo rhyngwladol, Real Estate Maximums (RE MAX), yn Ne Corea. Mae'n cynnwys argraffiadau dwyieithog yn Goreeg a Saesneg a ffolder ffeil ar gyfer hyrwyddo gweithgareddau gwerthu'r gwerthwyr eiddo i gleientiaid darpar. Wedi'i ysbrydoli gan gydweithrediad â'r gwerthwyr eiddo, rheolwyd cyfathrebu brand cynhyrchion y masnachfraintu gan y dylunydd i farchnata eu gwasanaethau a'u perfformiad. Mae'r llyfryn yn cyflwyno cynnwys gwybodaethol, tra bod y ffolder ffeil yn dal dogfennau gwerthu i hwyluso ymgynghoriad cleient.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae RE MAX Daelim Pecyn Llyfryn yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i RE MAX Daelim Pecyn Llyfryn fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae RE MAX Daelim Pecyn Llyfryn yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensiynau a Phecynnu: 210 x 297 mm
Tagiau: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Technoleg Cynhyrchu: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Her Dylunio: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Ymchwil: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Ysbrydoliaeth: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Hyd y Prosiect: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Llif Gweithrediad: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.