The Magic Ship Of The Orient Fideos Amlgyfrwng by Liang Wu

The Magic Ship Of The Orient Fideos Amlgyfrwng by Liang Wu is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Celfyddydau Perfformio Competition Category.

HaearnCelfyddydau Perfformio· 2024

The Magic Ship Of The Orient Fideos Amlgyfrwng

by Liang Wu

Client: College of Fashion and Design,Donghua University

Gwobr Haearn A' Design Award Winner in Celfyddydau Perfformio Category

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Colors

The Design

About The Magic Ship Of The Orient Fideos Amlgyfrwng

Mae'r gwaith yn adeiladu golygfa lwyfan gydag elfennau diwylliannol Dwyreiniol, gan gyfuno ffaniau plyg Tsieineaidd, pipa ac injans i mewn i long ofod enfawr. Mae'r fideo yn defnyddio animeiddiad 3D, AIGC, a thechnoleg 3D llygad noeth i alluogi'r gynulleidfa i brofi teithio amser, gan gynnwys tirluniau, ffenics, gerddi Tsieineaidd, Shikumen a Shanghai. Yng nghefndir y sioe ffasiwn, defnyddiodd y dylunydd animeiddiadau anferth wedi'u cynhyrchu gan AI i adleisio dros 60 o fodelau, gan adlewyrchu elfennau dylunio'r dillad. Mae'r gwaith yn integreiddio elfennau rhithwir a real i ategu'r sioe ffasiwn.

The Recognition

About the Gwobr Haearn A' Design Award

Mae The Magic Ship Of The Orient Fideos Amlgyfrwng yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Magic Ship Of The Orient Fideos Amlgyfrwng fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Magic Ship Of The Orient Fideos Amlgyfrwng am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensions & Packaging: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Tags: Fashion show, Stage multimedia, AIGC, Digital art
Production Technology: Three-Dimensional Animation and AIGC
Design Challenge: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Research: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Project Duration: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Operation Flow: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patents: none
Team Members: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Image Credits: none