Mae Moonshot Bar Stondin Arddangos gan Takeshi Yoshida yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Sioe Fasnach.
EfyddSioe Fasnach· 2024
Moonshot Bar Stondin Arddangos
gan Takeshi Yoshida
Cleient: Takeshi Yoshida
Enillydd Gwobr Efydd A' Design Award yn y Categori Sioe Fasnach
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #160429Y Dyluniad
Am Moonshot Bar Stondin Arddangos
Dyma Bafiliwn Japan yn CES 2024, y confensiwn technoleg mwyaf yn y byd. Mae'r dyluniad wedi'i ysbrydoli gan symlrwydd a lleiafedd, cysyniad sylfaenol Zen, sydd wedi bod gyda Japan ers amser hynafol. Mae'n creu anhrefn drefnus, sy'n golygu atyniadau lluosog anhrefnus wedi'u lleoli'n ofalus. Mae yna 5 atyniad: byrddau arddangos, cownter gwybodaeth, bar, gofod lolfa a chymdeithasu, a gofod digwyddiadau gyda sgrin fawr. Yn wahanol i'r stondin arferol, mae ymwelwyr yn mwynhau diodydd a sgwrs mewn lolfa a bar clyd, a enwyd gennym yn Bar Moonshot.
Y Gydnabyddiaeth
Am y Gwobr Efydd A' Design Award
Mae Moonshot Bar Stondin Arddangos yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Moonshot Bar Stondin Arddangos fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Moonshot Bar Stondin Arddangos yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
- Dimensiynau a Phecynnu
- The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
- Tagiau
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
- Technoleg Cynhyrchu
- Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
- Her Dylunio
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
- Ymchwil
- In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Ysbrydoliaeth
- This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Hyd y Prosiect
- The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
- Llif Gweithrediad
- Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
- Cydnabyddiaeth Delweddau
- Takeshi Yoshida, 2024.
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