Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu by Daniel da Hora

Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Hysbysebu Competition Category.

HaearnHysbysebu· 2024

Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu

by Daniel da Hora

Client: Adote Um Gatinho

Gwobr Haearn A' Design Award Winner in Hysbysebu Category

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Colors

The Design

About Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu

Testun y Llyfr: Cyfunodd ymgyrch y tîm dylunio yn ddyfeisgar ddarluniau beiddgar gydag awyrgylch siriol, gan anelu at chwalu mythau covid-19 a hyrwyddo mabwysiadu cathod. Yn cael ei yrru gan ymchwil, datgelodd gamsyniadau, gan arwain at negeseuon dylanwadol a datblygu llinell gynnyrch. Trwy ddull marchnata bywiog a basâr elusennol llwyddiannus, nid yn unig y cododd yr ymgyrch arian ond hefyd heriodd gredoau cymdeithasol, gan feithrin cymuned fwy gwybodus a thosturiol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Cats in a Box Swyddogaeth Sylfaenol: Dylunio Cyfathrebu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.