Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Mewnol Competition Category.

ArianMewnol· 2025

Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad

by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.

Gwobr Arian A' Design Award Winner in Mewnol Category

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The Design

About Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad

Mae Shougang Soreal Xr Park yn ofod mewnol ac arddangosfa a leolir yn Beijing. Mae'r parc yn meddiannu hen safle treftadaeth ddiwydiannol. Cedwir ffurf wreiddiol yr adeilad, gyda phrif adeilad chwe llawr ac adeilad ochr tri llawr wedi'u cysylltu'n fewnol. Mae newidiadau strwythurol, paentiau metelaidd a phlatiau dur di-staen yn creu awyrgylch ffuglen wyddonol. Mae realiti rhithwir, realiti estynedig, olrhain symudiadau a synhwyro gofodol yn cefnogi cynnwys rhyngweithiol. Mae llwybrau hyblyg a pharthau thematig yn arwain ymwelwyr trwy'r parc.

The Recognition

About the Gwobr Arian A' Design Award

Mae Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shougang Soreal Xr Park Dyluniad Mewnol Parc Profiad yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
Dimensions & Packaging: Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance.
Tags: Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
Production Technology: The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
Design Challenge: The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
Research: The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
Inspiration: The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
Project Duration: The project started in 2023 in Beijing.
Operation Flow: We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
Team Members: XlAO Ye, LYU Xiaozhuo, HAO Xin
Image Credits: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.