Platinwm Pecynnu · 2025
Nong Li Pecynnu Cwrw
by China Resources Snow Breweries
- Gwobr Blatinwm A' Design Award 2025 in Pecynnu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 7,388,498
- Verification code 2E1DC0DED0 · Verify this award
Colors
About Nong Li Pecynnu Cwrw
Dyluniad pecynnu cwrw yw Nong Li a ysbrydolwyd gan Ddiwylliant Yangshao yr hen Tsieina. Mae siâp y botel yn seiliedig ar y Shuang Er Ni Yu, llestr crochenwaith â phatrwm pysgodyn salamander a ddefnyddiwyd fel cynhwysydd gwirodydd yn y diwylliant cynnar hwnnw. Cyfunir crefftwaith crochenwaith du â ffurf wydr draddodiadol, ac mae'r lliw tywyll yn amddiffyn y cwrw rhag golau a newidiadau tymheredd. Mae patrymau geometrig yn ychwanegu diddordeb gweledol ac yn cynnig gafael diogel. Mae'r caead yn darlunio pedwar cam defod llwncdestun Tsieineaidd hynafol: blasu, cynnig, ymateb a thalu'r pwyth yn ôl.
About the Gwobr Blatinwm A' Design Award
Mae Nong Li Pecynnu Cwrw yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Nong Li Pecynnu Cwrw yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Nong Li Pecynnu Cwrw yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.
Press Kit
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
