Curi Platfform Mentora AI Curi by Chiwon Lee

Curi Platfform Mentora AI Curi by Chiwon Lee is a highly esteemed winner of the very prestigious 2025 Gwobr Haearn A' Design Award in Symudol Competition Category.

HaearnSymudol· 2025

Curi Platfform Mentora AI Curi

by Chiwon Lee

Client: Cogito

Gwobr Haearn A' Design Award Winner in Symudol Category

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Verified Award Winner

Verify Award Status for #163592

View at A' Design Award Press Release Award Badge

Colors

The Design

About Curi Platfform Mentora AI Curi

Mae Curi yn blatfform mentora AI sy'n defnyddio AI Asiantig a Modelau Iaith Mawr datblygedig i ddarparu arweiniad gyrfa o ansawdd uchel. Gan ddefnyddio data mentoriaid go iawn, mae Curi yn paru mentrïaid â mentoriaid AI yn ddeinamig yn seiliedig ar eu diddordebau, gan alluogi rhyngweithiadau di-dor a di-bwysau. Wedi'i gynllunio i fynd i'r afael â'r rhaniad cyfleoedd sy'n gysylltiedig â'r rhaniad digidol, mae Curi yn democrateiddio mynediad at fentoriaeth trwy ddarparu mewnwelediadau gyrfa personol wedi'u gyrru gan ddata. Waeth beth fo cefndir cymdeithasol defnyddwyr, maent yn ennill mentor deallus ac addasol sy'n gallu cynnig cyngor wedi'i deilwra, gan bontio'r bwlch rhwng uchelgais a chyfle.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Curi Platfform Mentora AI Curi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Curi Platfform Mentora AI Curi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Curi Platfform Mentora AI Curi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Curi is an accessible AI mentoring platform designed to bridge the career opportunity gap. It features an Agentic AI mentor, trained on real mentor data, that adapts to users' interests and needs. By providing a pressure-free space for mentees to ask questions and explore careers, Curi ensures quality mentorship is always within reach. Through intelligent matching and seamless interaction, it empowers users to gain insights, build confidence, and navigate their professional journeys with ease.
Dimensions & Packaging: The design dimensions are 393px by 852px, optimized for iPhone 14 & 15 Pro and iPhone 16. The interface is scalable, ensuring adaptability across various screen sizes. AI mentors are trained in career-related information, with a focus on technology and fields popular among high school and college students. All data fed to AI avatars is carefully screened for quality and accuracy, ensuring reliable guidance.
Tags: Mentoring, AI, Generative AI, User Experience, Opportunity Divide
Production Technology: The research and design process leveraged Figma and FigJam for prototyping, Blender for 3D visualization, and the OpenAI API for AI-driven prototyping, ensuring a seamless and innovative workflow.
Design Challenge: The research challenge focused on understanding the needs of users affected by the opportunity divide caused by the digital gap. A key insight revealed that mentees often feel pressured to ask intelligent questions despite limited career knowledge, while mentors struggle to allocate time for minor inquiries. To bridge this gap, the Agentic AI mentor was created, allowing mentees to ask career-related questions freely while helping mentors manage their time more effectively.
Research: This research combined quantitative and qualitative methods to explore the challenges mentors and mentees face with traditional mentoring platforms. The goal was to uncover key pain points and improve the mentoring experience. Data was collected, analyzed, and synthesized into actionable insights to inform a more effective and user-centered solution.
Inspiration: This design redefines mentorship by addressing the opportunity divide created by the digital divide. The goal is to make quality mentoring accessible to those who need it most. Through in-depth user research and competitive analysis, we identified key challenges in existing platforms, uncovering gaps in usability, accessibility, and engagement. These insights shaped a more intuitive, impactful solution that empowers individuals to connect, learn, and grow without barriers.
Project Duration: Launched in 2024, the project was developed remotely by a team of designers and researchers across New York, Singapore, Seoul, and California, fostering a global collaboration.
Operation Flow: Users step into Curi, choose an industry, position, and location, and get matched with an AI mentor built on real professional insights. The AI mentor adapts, offering tailored career guidance through seamless, interactive conversations. Key moments include selecting a mentor, exploring insights, and diving into real mentor stories. Curi transforms career discovery, making it intuitive, engaging, and packed with real-world wisdom for better decision-making.
Team Members: Chiwon Lee
Lauren Choi
Seongbin Lee
Hyunjong Joo
Giah Kim
Hyobin Cho
Yeji Shim