Luck Gosodiad Celf by Maja Kirovska is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Celfyddyd Gain Competition Category.

EfyddCelfyddyd Gain· 2025

Luck Gosodiad Celf

by Maja Kirovska

Client: Maja Kirovska

Gwobr Efydd A' Design Award Winner in Celfyddyd Gain Category

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The Design

About Luck Gosodiad Celf

Mae Lwc yn osodiad celf cysyniadol sy'n cyfuno ffotograffiaeth, gwrthrychau wedi'u gwneud â llaw a gwrthrychau wedi'u darganfod, a fideo i ailgreu'n eirονig y broses o weithgynhyrchu lwc. Trwy ffotograffau cam wrth gam a gwyddoniaduron sy'n arddangos meillion pedwar dalen ffug, mae'r gwaith yn cwestiynu dilysrwydd, symbolau diwylliannol a dderbynir yn eang, a'r ffyrdd y mae cymdeithas yn symleiddio ac yn pecynnu'r syniad o hapusrwydd. Wedi'i wreiddio mewn cof personol, mae'n defnyddio ffurfiau cyfarwydd i ysgogi myfyrdod trwy eironi cynnil ac iaith weledol hygyrch.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Luck Gosodiad Celf yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Luck Gosodiad Celf fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Luck Gosodiad Celf yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Luck" is an conceptual art installation that combines photography, handcrafted objects, found objects, and video to represent ironically a process of manufacturing luck. Seven photographic steps demonstrate the process of creating fake four-leaf clovers and thirteen encyclopedias display dry counterfeit four-leaf clovers. This installation challenges perceptions of authenticity and luck by presenting "do-it-yourself" instructions for fabricating luck, critiquing the superficial pursuit of fortune.
Dimensions & Packaging: Seven digital photographs (each 460 x 305 mm), thirteen books placed on thirteen pedestals (each pedestal approx. 900 x 300 x 300 mm), video displayed on monitor (dimensions variable). Overall installation dimensions are variable and depend on exhibition space.
Tags: irony in art, DIY, conceptual art, mixed media installation, digital photography, video art, contemporary art, participatory art, found objects, narrative art
Production Technology: The installation "Luck" combines conceptual and traditional methodologies. The pressed clovers were crafted by attaching a fourth leaf to trifoliate clovers, preserved as herbarium specimens. Encyclopedias, opened to random pages, create meaning by chance, highlighting the role of serendipity. A photographic sequence and video show the process of crafting these clovers.
Design Challenge: The main challenge was selecting and combining media to convey the concept clearly and accessibly. Balancing visual elements with the right amount of information was crucial. Professional equipment was used to ensure high-quality documentation of the crafting process. Although the technical execution was familiar, the focus was on clarity, coherence, and strong visual communication to prompt reflection.
Research: This is a conceptual art research project grounded in personal memory and socio-cultural reflection. The objective was to explore how symbols of luck are created and socially accepted. Using visual analysis and memory, a handcrafted method was applied with tools for model- and jewelry-making. The process was documented via video and photography. The work reveals irony in superstition and false luck, using familiar media to make its message accessible and impactful.
Inspiration: Inspired by childhood memories of creating four-leaf clovers by hand during summer holidays in the countryside, when real ones could not be found, this project revisits a self-invented crafting process. It draws from personal experience to explore the widespread cultural symbolism of the four-leaf clover, and critically examines how society constructs and embraces ideas of luck, fortune, and superficial happiness.
Project Duration: The project started in December 2014 in Skopje and was first exhibited from December 24, 2014 to January 20, 2015 in the solo show "Cleanroom" at Gallery KO-RA, House of Culture "Koco Racin". It was later shown in 2015 at Gallery Karas, Zagreb, in 2016 at Gallery "Casa da Garrida", University Fernando Pessoa, Ponte de Lima, Portugal, and in 2021 at Beyond the Borders, Chang Kil-Hwan Art Museum, Gangneung, South Korea.
Operation Flow: Viewers interact by moving through the space: first encountering seven photographs that act as a step-by-step guide to fabricating a four-leaf clover by attaching a fourth leaf; then exploring encyclopedias opened on random pages, each with a set of pressed clovers; finally, watching a video that reveals the clovers are naturally trifoliate. The interaction is contemplative, guiding the viewer to question constructed beliefs and the superficial pursuit of fortune.
Image Credits: Image #1: Photographer / Ana Lazarevska, Luck, 2014.
Image #2: Photographer / Creator Maja Kirovska, Luck, 2014.
Image #3: Photographer / Creator Maja Kirovska, Luck, 2014.
Image #4: Photographer / Creator Maja Kirovska, Luck, 2014.
Image #5: Photographer / Ana Lazarevska, Luck, 2014.

Video Credits: Videographer/ Maja Kirovska, Luck, 2014.