Cathay Pacific System Adloniant ar y Daith gan Michael Holler and Deniz Kurtcepe

Mae Cathay Pacific System Adloniant ar y Daith gan Michael Holler and Deniz Kurtcepe yn enillydd uchel ei barch o'r 2025 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Rhyngwyneb.

AurRhyngwyneb· 2025

Cathay Pacific System Adloniant ar y Daith

gan Michael Holler and Deniz Kurtcepe

Cleient: Cathay Pacific Airways Limited

Enillydd Gwobr Aur A' Design Award yn y Categori Rhyngwyneb

86,268

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #169385

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cathay Pacific System Adloniant ar y Daith

Mae System Adloniant ar y Daith Cathay Pacific yn rhyngwyneb digidol ar gyfer teithwyr ar fwrdd awyrennau. Mae'r system yn addasu i 14 math o sgrin ac yn gweithredu ar awyrennau Airbus A350, Boeing 777 ac Airbus A321. Mae cymhareb cyferbyniad uchel yn cefnogi hygyrchedd. Mae'r nodwedd My Journey yn galluogi teithwyr i bersonoli llinell amser eu taith, ac mae llyfrgell o fwy na 10,000 o eitemau cyfryngau yn cynnig ffilmiau, rhaglenni teledu, podlediadau a siopa. Mae modd llywio drwy sgrin gyffwrdd, teclyn llaw neu reolyddion sedd. Mae'r nodwedd Watch Together yn caniatáu chwarae wedi'i gydamseru gyda theithwyr eraill.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Cathay Pacific System Adloniant ar y Daith yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Cathay Pacific System Adloniant ar y Daith fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cathay Pacific System Adloniant ar y Daith yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Dimensiynau a Phecynnu: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Tagiau: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Technoleg Cynhyrchu: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Her Dylunio: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Ymchwil: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Ysbrydoliaeth: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Hyd y Prosiect: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Llif Gweithrediad: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patentau: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Aelodau'r Tîm: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Cydnabyddiaeth Delweddau: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023