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At Leash Coler Anifail Anwes, Tennyn Anifail Anwes by Lance Francisco

At Leash Coler Anifail Anwes, Tennyn Anifail Anwes by Lance Francisco is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Gofal Anifeiliaid Anwes Competition Category.


EfyddGofal Anifeiliaid Anwes· 2025

At Leash Coler Anifail Anwes, Tennyn Anifail Anwes

by Lance Francisco

Client: Lance Francisco

Gwobr Efydd A' Design Award Winner in Gofal Anifeiliaid Anwes Category

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Verified Award Winner

Verify Award Status for #169794

Colors

The Design

About At Leash Coler Anifail Anwes, Tennyn Anifail Anwes

Mae At Leash yn set o goler a thennyn ar gyfer anifeiliaid anwes. Gwneir y goler a'r tennyn o wead wedi'i orchuddio â TPU, a ddewiswyd am ei wydnwch, hyblygrwydd a gwrthsafiad dŵr. Mae'r ddau ran yn 3.8 centimetr o led, ac mae'r ffurf lydan yn lledaenu pwysau'n gyfartal er mwynder yr anifail anwes. Mae tyllau atgyfnerthedig o 9 milimetr yn caniatáu i swyn gael eu clymu, fel y gellir personoli pob set. Mae byclau clic yn caniatáu cau a rhyddhau'n gyflym. Gellir addasu'r handlen ar gyfer ei chario yn y llaw, wrth y wasg neu ar draws y corff.

The Recognition

About the Gwobr Efydd A' Design Award

Mae At Leash Coler Anifail Anwes, Tennyn Anifail Anwes yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i At Leash Coler Anifail Anwes, Tennyn Anifail Anwes fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae At Leash Coler Anifail Anwes, Tennyn Anifail Anwes yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging
Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags
customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology
at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge
The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research
Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration
at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration
Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow
at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents
Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.

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