Mae Namuh Investment Rebranding Dylunio Hunaniaeth Brand gan LMNT Company yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2025

Namuh Investment Rebranding Dylunio Hunaniaeth Brand

gan LMNT Company

Cleient: LMNT Company

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

60,389

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #170399

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Namuh Investment Rebranding Dylunio Hunaniaeth Brand

Mae Ailfrandio Buddsoddiad Namuh yn ddyluniad hunaniaeth brand a grëwyd ar gyfer platfform buddsoddi wedi'i anelu at Filflwyddwyr a Chenhedlaeth Z. Mae'r ailfrandio yn symud y platfform y tu hwnt i fasnachu stociau tuag at dwf personol drwy fuddsoddi. Mae system ddylunio sy'n seiliedig ar fotiff drws yn symboleiddio cyfleoedd newydd ac yn cael ei chymhwyso'n gyson ar draws pwyntiau cyswllt cwsmeriaid. Mae darluniau dychmygus yn cyflwyno buddsoddi fel rhywbeth greddfol a hygyrch. Mae'r cysyniad Daily Shift yn annog troi gwariant bob dydd yn fuddsoddiad sy'n canolbwyntio ar y dyfodol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Namuh Investment Rebranding Dylunio Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Namuh Investment Rebranding Dylunio Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Namuh Investment Rebranding Dylunio Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensiynau a Phecynnu: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tagiau: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Technoleg Cynhyrchu: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Her Dylunio: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Ymchwil: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Ysbrydoliaeth: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Hyd y Prosiect: Seoul, Republic of Korea
Llif Gweithrediad: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Aelodau'r Tîm: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Cydnabyddiaeth Delweddau: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.