Tels Cargo Hunaniaeth Brand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Gwobr Haearn A' Design Award in Hysbysebu Competition Category.

HaearnHysbysebu· 2025

Tels Cargo Hunaniaeth Brand

by Nargiza Usmanova

Client: TELS Cargo

Gwobr Haearn A' Design Award Winner in Hysbysebu Category

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Verified Award Winner

Verify Award Status for #172023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tels Cargo Hunaniaeth Brand

Mae Tels Cargo yn hunaniaeth brand a grëwyd ar gyfer cwmni cludiant Ewropeaidd sy'n canolbwyntio ar gargo modurol. Mae'r logo yn cadw'r deipograffeg wreiddiol, y palet lliw a symbol pum streip paled, fel bod adnabyddiaeth yn cael ei gynnal. Mae elfen gylchol yn cynrychioli'r haul a golau. Mae'r llythrennau G ac O yn y gair Cargo wedi'u cysylltu i awgrymu symudiad. Cymhwysir yr hunaniaeth i ddyluniadau lorïau, calendrau wal, offer swyddfa, cardiau cyfarch, poteli dŵr, bagiau, clociau wal, standiau arddangos ac anrhegion. Mae palet llwyd ac oren yn cynnal golwg fodern a phroffesiynol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Tels Cargo Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Tels Cargo Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Tels Cargo Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk