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Sooze Brwsh Gwallt by Yitzu Chen
Sooze Brwsh Gwallt by Yitzu Chen
Sooze Brwsh Gwallt by Yitzu Chen
Sooze Brwsh Gwallt by Yitzu Chen
Sooze Brwsh Gwallt by Yitzu Chen

Efydd Cynnyrch Cosmetig · 2025

Sooze Brwsh Gwallt

by Yitzu Chen

  • Gwobr Efydd A' Design Award 2025 in Cynnyrch Cosmetig
  • CLIENT: Sooze
  • Estimated Number of Design Views: 34,179
  • Verification code D65F106AEF · Verify this award
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About Sooze Brwsh Gwallt

Mae Sooze yn frwsh gwallt a ddyluniwyd ar gyfer gofal gwallt dyddiol gartref ac wrth deithio. Mae'r blew yn tynnu'n ôl, fel y gellir tynnu gwallt sydd wedi'i ddal yn hawdd a bod y brwsh yn cael ei ddiogelu wrth ei storio. Mae chwistrellydd niwl mân wedi'i adeiladu i mewn i gorff y brwsh i lleithio'r gwallt ac i gynorthwyo amsugniad cynhyrchion gofal gwallt. Mae'r blew gwrth-static yn helpu i leihau ffrisian wrth frwsio a thylino'r croen pen. Mae'r ffurf ergonomig gryno yn cuddio'r rhannau swyddogaethol, a gellir newid caead addurniadol magnetig i bersonoli'r golwg.

About the Gwobr Efydd A' Design Award

Mae Sooze Brwsh Gwallt yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Sooze Brwsh Gwallt fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Sooze Brwsh Gwallt yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Press Kit

Unique Properties
This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging
Small: Length101mm x Width60mm x Height 30mm
Tags
Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology
In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge
This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research
We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration
Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration
The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow
Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.

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