Mae Sinopec Charging Station Hunaniaeth Brand gan Guangzhou Ace yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2026

Sinopec Charging Station Hunaniaeth Brand

gan Guangzhou Ace

Cleient: Sinochem

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

6,998

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #179976

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Sinopec Charging Station Hunaniaeth Brand

Mae Gorsaf Wefru Sinopec yn system hunaniaeth brand a grëwyd ar gyfer gorsafoedd gwefru cerbydau trydan. Mae'r logo wedi'i ysbrydoli gan fotiff peoni ac yn troi dilyniant twf petal, deilen a gwinwydden yn silwét plwg gwefru. Mae graddiant o las i wyrdd yn cysylltu palet corfforaethol sefydledig y cwmni ag ynni adnewyddadwy. Mae'r siâp symlach yn parhau'n ddarllenadwy o bellter o hyd at 50 metr. Caiff ffurfiau'r ddeilen a'r winwydden eu hailddefnyddio fel marciau llawr sy'n arwain ymwelwyr. Mae'r system yn cwmpasu arwyddion, rhyngwynebau digidol, dyluniad gwefrwyr a deunyddiau printiedig.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Sinopec Charging Station Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Sinopec Charging Station Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Sinopec Charging Station Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensiynau a Phecynnu: Page size 285 mm x 210 mm
242 pages
Tagiau: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Technoleg Cynhyrchu: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Her Dylunio: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Ymchwil: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Ysbrydoliaeth: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Hyd y Prosiect: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Llif Gweithrediad: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Aelodau'r Tîm: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun